Fictional demo

Customer journey · 2026-07-26 to 2026-10-23

How people reach and use your website

A measured path from acquisition source to visits, engagement and key events. Explore where attention arrives and where it continues.

Customer Journey
01 · Arrived4,770sessions
02 · Engaged3,320engaged sessions
03 · Acted68key events
Source / mediumVisitsEngagedEvents
google / organicOrganic Search
1,5051,08015
(direct) / (none)Direct
87067010
google / cpcPaid Search
3902607
instagram.com / referralOrganic Social
3512035
bing / organicOrganic Search
2651903
palma-weekend.example / referralReferral
2521626
brevo / emailEmail
2151697
chatgpt / paidPaid Other
2101403
youtube.com / referralOrganic Video
1951122
ruta-club.example / referralReferral
1681084
facebook.com / referralOrganic Social
140812
brevo / emailEmail
115913
tiktok.com / referralOrganic Video
94541

Most viewed pages

Views
  1. /2,728
  2. /zapatos-comodos2,605
  3. /botines-piel2,108
  4. /guia-de-tallas1,736
  5. /tienda-palma1,489
  6. /coleccion-otono992
  7. /novedades744
All pages viewed, including repeat views.

These are aggregated GA4 metrics, not a person-by-person sequence: key events may include multiple actions in one visit. Instagram or Maps appears by name only if GA4 identifies it in source / medium; otherwise its visits remain in a broader channel or Direct. “Direct” can also mean that the referrer was unavailable.

Active users3,911

Distinct active visitors in the period

New users2,972

People visiting for the first time

Sessions4,770

Visits measured after arrival

Engagement rate69.6%

Sessions meeting GA4 engagement rules

Bounce rate30.4%

Sessions that were not engaged

Avg. session2m 8s

Average time per session

Views / session2.6

Pages and screens viewed per visit

Key events68

Configured outcomes observed by GA4

Traffic acquisition

Where visits come from

GA4 source, medium and channel for the observed sessions. Campaign names appear only when Google receives that information.

Attributed to Instagram351

Sessions GA4 identifies with an Instagram source. Not a count of all promoted-post clicks.

Instagram · Paid Social0

Only sessions GA4 explicitly classifies as paid; an untagged promotion may appear elsewhere.

Instagram · key events5

Configured GA4 outcomes attributed to those Instagram sessions.

Email marketing · 330 sessions · 6.9% of all website sessions · 330 from Brevo · 10 GA4 key events Explore Brevo journeys →

GA4 source report · 2026-07-26 to 2026-10-23
Source / mediumGA4 channelCampaignSessionsEngagedKey events
google / organicOrganic Search—1,5051,08015
(direct) / (none)Direct—87067010
google / cpcPaid SearchLeather shoes · Spain · DEMO3902607
instagram.com / referralOrganic SocialAutumn collection · DEMO3512035
bing / organicOrganic Search—2651903
palma-weekend.example / referralReferralIndependent shops guide · DEMO2521626
Brevo / email →EmailNew season newsletter · DEMO2151697
chatgpt / paidPaid OtherEveryday comfort · DEMO2101403
youtube.com / referralOrganic VideoShoe fitting guide · DEMO1951122
ruta-club.example / referralReferralThe city is the fitting room · DEMO1681084
facebook.com / referralOrganic SocialPalma collection · DEMO140812
Brevo / email →EmailBack in stock · DEMO115913
tiktok.com / referralOrganic VideoA day in Palma · DEMO94541

Email links need UTM tagging: source brevo, medium email and a campaign name. Brevo clicks are not website sessions or unique people; consent, blockers and GA4 processing affect totals. Key events are configured GA4 outcomes, not a count of CRM contacts. Without campaign tagging, promoted Instagram visits may also be classified as Direct or another source.

Brevo / email

Who arrives from your emails?

GA4 aggregates for Brevo visits only · 2026-07-26 to 2026-10-23. This does not identify individual recipients.

284 active users · 330 sessions Users can appear in more than one location or device row; do not sum them to count people.

Countries

  1. Spain
    199 active users
  2. United Kingdom
    40 active users
  3. Germany
    28 active users
  4. France
    17 active users

Cities

  1. Palma
    99 active users
  2. Madrid
    63 active users
  3. Barcelona
    37 active users
  4. London
    40 active users
  5. Berlin
    28 active users
  6. Other
    17 active users

Browser language

  1. Spanish
    199 active users
  2. English
    40 active users
  3. German
    28 active users
  4. French
    17 active users

Devices

  1. mobile
    210 active users
  2. desktop
    65 active users
  3. tablet
    9 active users

Browsers

  1. Chrome
    136 active users
  2. Safari
    120 active users
  3. Firefox
    17 active users
  4. Edge
    11 active users

Audience and context · all website sources

Who is visiting

All website traffic, including sources other than Brevo. Age and gender are aggregated Google estimates; eligible consent, Google Signals and privacy thresholds determine availability.

Countries

Location of observed activity

  1. Spain
    2,268 users
  2. United Kingdom
    548 users
  3. Germany
    469 users
  4. France
    313 users
  5. Netherlands
    196 users
  6. Other
    117 users

Browser language

Browser or device setting

  1. Spanish
    2,151 users
  2. English
    1,056 users
  3. German
    391 users
  4. French
    235 users
  5. Other
    78 users

Devices

Device category used

  1. mobile
    2,581 users
  2. desktop
    1,174 users
  3. tablet
    156 users

Browsers

Browser used to visit

  1. Chrome
    2,112 users
  2. Safari
    1,251 users
  3. Firefox
    313 users
  4. Edge
    235 users

Age brackets

Google demographics, when available

  1. 25-34
    743 users
  2. 35-44
    1,056 users
  3. 45-54
    900 users
  4. 55-64
    586 users
  5. 65+
    235 users
  6. unknown
    391 users

Gender

Google demographics, when available

  1. female
    1,916 users
  2. male
    1,526 users
  3. unknown
    469 users