01
CRM
Reply to five fitting enquiries
Shoppers asked about size, stock and collecting in Palma.
Opportunities
This is a fictional presentation project. Any figures are simulated and all write actions are disabled.
Your action queue · Tramuntana Shoes
Observed issues first · content ideas last
Act on these first
302
Analytics
Make size exchanges clear before checkout
The simulated product journey loses visitors between the size guide and checkout.
03
Maps
Make click & collect visible on the local profile
Top-three coverage is strongest near the shop and weaker outside central Palma.
Worth reviewing
904
Google Ads
Separate online shopping from shop visits
National leather-shoe searches and local fitting enquiries need different landing pages.
05
SEO
Enrich the comfortable-shoes collection
Existing collection pages already cover zapatos cómodos; a duplicate landing would compete with them.
06
Social
Create a walking editorial with Ruta Club
The fictional positioning sample connects the brand with everyday comfort and Palma's neighbourhood culture.
07
Competitors
Differentiate against Camper and Tony Mora
Real footwear brands are relevant market references; the displayed overlap and rankings are simulated.
08
Social
Propose a linen and leather collaboration
The fictional audience needs versatile footwear for workdays and weekends.
09
Social
Make repair a cultural story
Materials and care recur in the simulated public conversations.
10
Google Ads
Explore Germany and France with local-language fit guides
The New Markets demo shows growing footwear traffic from Berlin, Munich, Paris and Lyon.
11
Social
Turn fit questions into a short shoe-fit video
Size and comfort questions recur in this fictional enquiry set.
12
Maps
Ask genuine buyers for useful reviews
The demo illustrates a review and service-relevance gap with local footwear shops.
Explore further
313
YouTube
Review a clip supported by measured retention
SIMULATED EXAMPLE · Conversaciones sobre diseño: materiales, cultura y espacios: “El diseño con materiales recuperados plantea una tensión: crear algo nuevo sin borrar su historia. Los materiales recuperados abren una conversación cultural. Queremos comparar el diseño desde la práctica y desde la crítica cultural.”
14
YouTube
A second episode on materiales: a real case and an opposing view
SIMULATED EXAMPLE · Conversaciones sobre diseño: materiales, cultura y espacios: “En esta conversación de ejemplo hablamos de diseño, materiales y cultura. El diseño transforma nuestra relación con los espacios. Los materiales cuentan una historia y la cultura cambia cómo la interpretamos.”
15
YouTube
Guest brief: invite a designer and a critic with contrasting views
SIMULATED EXAMPLE · Conversaciones sobre diseño: materiales, cultura y espacios: “En esta conversación de ejemplo hablamos de diseño, materiales y cultura. El diseño transforma nuestra relación con los espacios. Los materiales cuentan una historia y la cultura cambia cómo la interpretamos.”
Recommendations are diagnostic, not ranking guarantees. Automatic competitor research uses the existing SEO budget. No new Geo Grid scan, publication or advertising spend is started here.