Fictional demo
Lead Generation

Customer Journey · Tramuntana Shoes

Tramuntana Shoes · 2026-07-26 – 2026-10-23 · UTC
Simulated comparison · fictional sessions

These examples demonstrate the report. They are not project traffic, real people or CRM records. Conversion here means a recorded form submission: 8 sessions with server acceptance and 2 with a website acknowledgement only. Purchases and other GA4 key events are excluded.

Visits without a recorded conversion may convert later, on another device or through an untracked channel. Journey retention is 90 days; historical GA4 traffic cannot be reconstructed.

With conversion 10No recorded conversion 14
RECORDED SESSIONS1041.7% of the measured selection
AVERAGE PAGE VIEWS3.0Before the first recorded submission
AVERAGE OBSERVED SPAN2m 30s10 sessions with a recorded start and later event · not active reading time
SESSIONS WITH ACCEPTED FORM82 additional sessions have browser evidence only

OBSERVED FLOWS

The paths visitors take

Real sequences grouped by source and page order. Percentages use the selected cohort; they are not a fabricated average route.

  1. 014 sessions40.0% of cohort
    instagramsocial//projects/contactForm submission
  2. 023 sessions30.0% of cohort
    directnone//projects/contactForm submission
  3. 033 sessions30.0% of cohort
    googleorganic//projects/contactForm submission

0 sessions may have a partial beginning. Consecutive repeat pages are collapsed in paths; page-view averages include repeats. A last event does not establish the moment of exit.

ACQUISITION

Where they come from

  • instagram / social4 sessions · 40.0%
  • direct / none3 sessions · 30.0%
  • google / organic3 sessions · 30.0%

Session source, not a person's original first touch. Direct means no referral or tag was observed. Individual search terms are unavailable.

LAST PAGE OBSERVED

Before the submission

  • /contact10 sessions · 100.0%

This is the last recorded page view before the first form submission. It is not a measured exit or an explanation of the visitor's intent.

COHORT COMPARISON

What each group visits

Each session counts once per page. Share of sessions in each group, with page views after the first conversion excluded.

PageWith conversion · 10No recorded conversion · 14Difference
/projects100.0% (10)100.0% (14)0.0 pp
/100.0% (10)50.0% (7)+50.0 pp
/contact100.0% (10)50.0% (7)+50.0 pp
/journal0.0% (0)50.0% (7)-50.0 pp

Top 12 pages by combined session count. Differences are descriptive, not evidence that a page causes conversion. A dash means there is no cohort denominator.

INTERPRETATION

What to investigate next

  • Review the form experience

    7 of 14 sessions without a recorded conversion started a form.

    Check validation, mobile usability and submission tracking. This does not establish why the visitor stopped or whether they submitted later.

  • Explore /

    10/10 converting sessions visited this page, compared with 7/14 sessions without a recorded conversion.

    Review this page's content and links as a test hypothesis. Association does not show that the page caused conversions; traffic sources and intent may differ.

INDIVIDUAL SESSIONS

Inspect the evidence

Open a session to see its full recorded timeline, including any activity after a submission. All times are UTC.

Example visitor 1523 Oct 2026, 10:30 · instagram / socialWebsite acknowledgement only

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: instagram / social. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactWebsite success acknowledgement · language not recorded
Example visitor 1623 Oct 2026, 10:20 · direct / noneWebsite acknowledgement only

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: direct / none. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactWebsite success acknowledgement · language not recorded
Example visitor 1723 Oct 2026, 10:10 · google / organicServer-accepted form

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: google / organic. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactAccepted by server · language not recorded
Example visitor 1823 Oct 2026, 10:00 · instagram / socialServer-accepted form

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: instagram / social. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactAccepted by server · language not recorded
Example visitor 1923 Oct 2026, 09:50 · direct / noneServer-accepted form

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: direct / none. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactAccepted by server · language not recorded
Example visitor 2023 Oct 2026, 09:40 · google / organicServer-accepted form

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: google / organic. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactAccepted by server · language not recorded
Example visitor 2123 Oct 2026, 09:30 · instagram / socialServer-accepted form

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: instagram / social. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactAccepted by server · language not recorded
Example visitor 2223 Oct 2026, 09:20 · direct / noneServer-accepted form

Campaign: not observed · Ad: not observed
Landing: / · Last page observed: /contact
Full observed span: 150s (not a measured exit) · Foreground time before first success: not available

First consented acquisition: not available for this older recording. Session acquisition: direct / none. No cross-device inference.

  1. Visit begins/
  2. Page viewed/
  3. Page viewed/projects
  4. Page viewed/contact
  5. Form started/contact
  6. Form successfully sent/contactAccepted by server · language not recorded
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