Fictional demo

Lead Generation

2026-07-26 – 2026-10-23

Latest simulated activity: Analytics 2026-10-23 · Search Console 2026-10-23. Use Refresh data below to synchronize in the background; today's Google reports may still be processing.

THE WHOLE CYCLE

Seven stages, one clear picture

Demonstration data
01 · Discover8,259Organic search impressions18,720 Google Ads impressions02 · Attract6Channels sending trafficGA4-reported acquisition sources03 · Visit4,770Measured sessions, not unique peopleLargest source: Organic Search04 · Engage3,320GA4 engaged sessionsHigh-intent people are not measurable yet05 · Convert96New CRM contacts1 published tracking setup06 · Follow up5Contacts awaiting replyFrom this period's CRM contacts07 · Scale36CRM contacts marked wonReview growth opportunities

ACQUISITION

Where your traffic comes from

GA4 sessions by reported channel. Lead counts by channel need CRM attribution.

Organic Search1,770 sessions · 1,270 engaged · /zapatos-comodos
37.1%
Direct870 sessions · 670 engaged · /
18.2%
Social780 sessions · 450 engaged · /coleccion-otono
16.4%
Google Ads600 sessions · 400 engaged · /botines-piel
12.6%
Referral420 sessions · 270 engaged · /tienda-palma
8.8%
Email330 sessions · 260 engaged · /novedades
6.9%
Traffic → enquiries by sourceView consented form attribution belowGA4 key events and consented form sessions have different scopes; CRM totals are not inferred from traffic.

DISCOVER

What is attracting attention?

Organic and paid visibility, reported separately.

ORGANIC IMPRESSIONS8,259No comparable baseline
ADS IMPRESSIONS18,720480 paid clicks

Top traffic drivers

  1. Organiczapatería palma134clicks
  2. Organiczapatos cómodos mallorca101clicks
  3. Google AdsLeather shoes · Spain480clicks
  4. Landing page/zapatos-comodos1,770sessions
  5. Landing page/870sessions
Recently published content 2
  • How to choose comfortable leather shoes
  • Try your online shortlist in our Palma shop
See all published work

VISIT · ENGAGE

Visitor behaviour

Setup required

Consented journey measurement is needed to identify repeat visits and interactions.

Returning visitors—Visited service pages—Visited pricing pages—Visited several pages—Clicked a link / CTA—Started a form—No recorded enquiry—

Returning = the same browser in two or more recorded sessions within these dates. Groups can overlap; visits before consent or on other devices cannot be linked. Service/pricing groups match those URL sections in English or Spanish.

Explore typical journeys

CONVERT · FOLLOW UP

Known leads

Open CRM
CClara Vidalwebsite form · 2026-10-23pending replyDDaniel Serrawebsite form · 2026-10-22pending replyLLaura Ferrerwebsite form · 2026-10-21pending replyMMarc Rierawebsite form · 2026-10-20pending replyEEmma Solerwebsite form · 2026-10-19pending replyPPablo Costawebsite form · 2026-10-18proposal sent
First touch · Last touch · Lead journeyNot measuredA verified consented link is required to associate browsing with a CRM contact.

CUSTOMER JOURNEY

See the path to conversion

Simulated example

Interactive illustration only — not measured activity, a real customer or part of your totals. Individual journeys are not connected yet.

Explore a simulated comparison
session_start

Instagram

An anonymous visitor arrives via a tagged Instagram link. Analytics consent has been granted.

  • Source: instagram / social
  • Campaign: summer-accessories
  • Identity: anonymous
€49 purchase

Instagram introduced the product. A return visit led to the sale.

First touch
Instagram
Last visit
Direct
Conversion
Purchase
What is needed to see real journeys?

Consented first-party events, stable session/visitor identifiers and a legitimate link to the submitted form or Shopify order. GA4 aggregate traffic alone cannot reconstruct an individual's journey. Advertising consent is separate from analytics consent; a purchase does not grant permission to retarget.

FOLLOW UP

Audiences worth understanding

Advertising consent required

Explore the observed visitor groups above. Advertising audiences require separate advertising consent and a supported integration; these journey groups do not upload visitors to an ad platform.

Google Ads · non-converters

Use the existing Ads audience workflow only when the integration and advertising consent allow it.

Open Ads audience

Meta & future channels

Analysis can be prepared, but direct audience sync is not connected here.

Coming soon

Illustrative traffic and campaign metrics · CRM records retain their own provenance and are not attributed to simulated campaigns · no ad spend or audience upload.